MOM – Missing Orangutan Mothers
MOM in the Media
We were featured on the Huffington Post. Check out the article in HuffPost Green!
What is the MOM Campaign?
Mother’s Day is the perfect day to celebrate and pay tribute to orangutan mothers. The MOM – Missing Orangutan Mothers Campaign is our way of doing precisely that! The MOM Campaign is a positive way to bring attention to the crisis facing these beautiful red apes by encouraging people to help protect them.
Orangutan mothers and babies have an incredibly close relationship. Baby orangutans don’t have a support network around to give them the many lessons of finding food, building nests and other survival skills. Their mothers teach them everything about survival in the forest before they set out on their own. Because of the growing demand for palm oil, though, more and more orangutan mothers are being killed every year on the islands of Borneo and Sumatra.
The orangutans’ rainforest home is literally being wiped out to make way for oil palm plantations– leaving hundreds of helpless orangutans with nowhere to go. Some of the lucky ones end up at rescue and rehabilitation centers and are cared for by a trained, professional staff. Orangutan Outreach works with professional organizations such as the Sumatran Orangutan Conservation Programme (SOCP), International Animal Rescue (IAR) and the Borneo Orangutan Survival (BOS) Foundation to care for more than 1,000 orphaned and displaced orangutans! That’s a lot of missing orangutan mothers!
This Mother’s Day, we are asking zoos, animal facilities, groups and individuals all around the world to participate in our MOM Campaign and hold their own events. These events can be as elaborate or as simple as you’d like. It’s up to you!
2014 Poster Girl
This year’s banner features Orangutan Mom, Astrid, and her son, Astro. The BOS Foundation family joyfully welcomed the first wild-born baby orangutan in Bukit Batikap Conservation Forest when Astrid, an orangutan who was released from Nyaru Menteng, gave birth to her son, Astro. December 2013 marked the celebration of Astro’s first birthday and, at one year old, he is growing more active and already beginning to learn the many skills from his mother that are necessary to live as a true wild orangutan. Check out our BOS Nyaru Menteng Orangutan Release Fund.
Who’s Participating This Year?
How Do We Join the MOM Campaign?
If you’d like to participate in our Mother’s Day event, please let us know. We will do our best to help you in every way possible.
We want to stress that this not specifically a fundraising campaign. The goal is to raise awareness that orangutans have been pushed to the brink of extinction in the wild and that if we don’t act now to save them, they will be extinct in less than a decade. HOWEVER, if a collection jar is put out or you choose to include a fundraiser in order to make a donation or adopt an orphan orangutan through Orangutan Outreach, we would, of course, be thrilled. (We are a tax exempt 501(c)(3) non-profit organization.) Why not raise funds to adopt an orangutan for your own institution or group? This is a great way to follow the life of an orangutan & stay involved with the tireless work being carried out at the rescue centers!
Guidelines - If you have a MOM event, we ask that you please mention Orangutan Outreach and encourage your visitors to go to our website to learn more about orangutans and what can be done to help them. We also ask that whenever possible you please mention the projects and groups we support, such as IAR Ketapang and BOS Nyaru Menteng and Earth 4 Orangutans!
We would love for zoo visitors to feel inspired so that they go home, log onto our website and adopt an orangutan! But there are no obligations or expectations. This is primarily an attempt to raise much needed awareness.
Questions or Comments?
If you have any questions, please contact the MOM Team!
Orangutan Action Packs (Free Downloadable Materials!)
We have photos, flyers, info sheets, posters, games, quizzes, pictures and adoption leaflets all at your disposal. The pictures alone will tell the whole story! Everything is yours to use as you see fit! All of these full color documents and banners are yours to download and use to help raise awareness of the crisis facing wild orangutans. We will be constantly updating this section, so keep checking back. Check out the ORANGUTAN ACTION PACKS
MOM Campaign Video: Baby Orangutan Bonanza!
(Yes– we know it’s from last year! We didn’t have time to make a new video…. We love looking at Gober’s beautiful face, though. Don’t you?)
View the MOM archive to see previous banners.
Please note: Orangutan Outreach is not responsible for the content on external websites. For information about exchanging links or to report broken links, please email us.
The 2012 MOM Campaign was dedicated to a very special baby orangutan named Luna. This precious angel ‘disappeared’ under very suspicious circumstances from her rescue center in 2011…. Luna shall remain in our hearts forever. We will never forget her. Learn more about the tragic loss of Baby Luna.