By Gary Shapiro, Ph.D. Chairman, Orang Utan Republik Education Initiative

Many orangutan groups work throughout the year to raise funds to support projects in Indonesia and Malaysia where wild and rehabilitant orangutans are found. But in 1995 when I was vice president of OFI, I began promoting the idea of a special week for orangutans as a way to focus collective attention on the plight of the species. While it was started under OFI’s banner, Orangutan Awareness Week became increasingly celebrated each year in November by more and more organizations and individuals.

At schools, zoos, malls, parks, restaurants and other public places, people learned about the orangutan and why its survival is being threatened. Importantly, people learned how they could help save the orangutan by participating with the various organizations that were doing the important work in the field.

In late 2004, my wife Inggriani and I started a new organization, the Orang Utan Republik Education Initiative (OUREI), and asked Parliament member and former Miss Indonesia, Angelina Sondakh to be our Indonesian “Ambassador”.

One of the first things we did was lobbying the Indonesian government to recognize and support Orangutan Awareness Week through OUREI. During the process, it was suggested that the name be changed to Orangutan Caring Week as the Indonesian word for “awareness” did not sound as good as the word, “caring”. It also occurred to us that Orangutan Caring Week conveyed a more appropriate level of involvement we were seeking by the Indonesian people. We all agreed that being aware about orangutans was not enough. Collectively articulating a concern about orangutans would lead to the people demanding that more be done to save the species. So in November 2005, the Indonesian Minister of Forestry in a press conference at the Parliament Building, officially proclaimed “Pekan Peduli Orangutan” or Orangutan Caring Week.

A dozen Indonesian conservation and orangutan groups held an exhibition in the lobby of the Parliament Building in celebration of the special week. The press and television media helped spread the message to millions of people throughout the archipelago.

With official recognition, Orangutan Caring Week has been celebrated in Indonesia each year since that time.

Every year the event spreads to more cities and organizations including Java, Borneo, Sumatra and Bali. It is also acknowledged in other countries around the world including the UK, Australia, and the USA. While some organizations are still continuing to promote Orangutan Awareness Week, we should remember it is the collective message that is most important. Surely if we do our job well, we can enroll people to not only become aware of the species but to move them to action.

For more information about Orang utan Republik, visit www.orangutanrepublik.org